Working with our clients at Wake the Town was great on the first TV campaign for St Pierre. The West One Music track Vivre Sans Amour, translated to ‘To live without love,’ from French artists Dorothee Rascle and Marie Morales Lopez De Lerena, was perfectly placed in the legendary bakery brand’s latest campaign. The fantastic tongue-in-check campaign, ‘Eat Avec Respect,’ showcases St Pierre’s wide range of quality brioche products, from waffles to burger buns.
Just in time for the summer months and the much-loved BBQ session (whatever the weather), the campaign will run on TV screens for the next five weeks and in-store, on social media and all other digital channels.
The track is taken from our authentically made French album Rétro à la Française. You can listen to the whole track on our website and watch the campaign below.
Scroll down to find out more about the album.
ADVERT CREDITS
Director: Tim McNaughton
Post House: Black Kite Studios
Music Supervision: Wake The Town
Agency: Fold7
ABOUT Rétro à la Française
Rétro À La Française is an album featuring beautiful songs sung and produced in various retro and vintage styles. All tracks are charming, sophisticated, and romantic. They were recorded in France using vintage studio gear and recording techniques to capture authentic sound.
The lyrics cover various topics, from French patriotism to love and relationships and feature gorgeous vocals, charming piano, and passionate accordion.
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