Brands rely on audio logos or audio branding to instantly recognize themselves from a sonic standpoint. This lets customers quickly and reliably identify the brand with just a few notes or tones.
If you paused to think about a few brands and their sonic logos, you could probably name a handful instantly. Netflix, McDonald’s, Windows, Intel—some brands have truly iconic audio logos. Sonic branding as a whole has been on the rise for the last several decades and has become a fundamental component of a brand’s identity.
With the help of our talented team of producers and artists, West One Music Group can create a sonic identity that captures your brand’s ethos.
Keep scrolling for examples of our work with sonic identity and audio logos.
Audio Logo
West One Music Group
West One Music Group began the initiative to create a 4-5 second sonic identity to accompany our newly animated logo that was to be used in marketing videos during trade/sponsorship events, online and in any advertising campaigns.
We wanted sonic branding that best reflected our company values: smart, captivating, and brave; centered around seamlessness, efficiency, engagement, collaboration, diversity, innovation, imagination and pushing boundaries.
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Kesimpta
Kesimpta - Audio Branding
Working closely with the team at BX branding agency, we created a sonic logo package for Kesimpta to encapsulate their core values of liberation and precision into a unique 3-5 second audio logo.
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OUR WORK
Kesimpta
G4
Viasat
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