LEARN ABOUT LICENSING MUSIC FOR ADVERTISING

29 Jan 2024
Ever seen a killer commercial with background music that grabs your attention? Maybe a tech brand with an alternative song that you can’t get out of your head. Or a clothing brand with a pop track that gets you tapping your toes.

Keep reading to learn about how to license the best music for your advert.

The right song can make or break your advert. It can help customers connect to your brand’s identity, increase customer loyalty, and ultimately, help your brand stand out amidst a sea of competitors.

West One Music Group has an extensive catalogue of music for advertising. From music for health and wellness or fashion and luxury to songs for futuristic tech or empowering pop promos, there’s a track in our catalogue for every project your advertising agency might be working on.

 

 

HOW DO I FIND THE BEST MUSIC FOR ADVERTISING?

  • A great starting point is our Advertising Collection, which was specially created and kept up-to-date by our creative team. This curated collection of albums is tailored to help you find the perfect track to complement your project. Organised by different styles and sectors, including inspiring change, quirky and playful, upbeat and funky pop, hype beats and more, the Advertising Collection is a quick way to fast-track your search.
  • By genre: Another easy way to start your search is by genre. If you know the general sound you’re looking for, you can search by genre or get inspiration from the lefthand menu by clicking on the music note icon and seeing a list of popular genres. These include ambient, blues, classic R&B, country rock, Euro-pop, and more.
  • By label: We have 15 labels featuring different authentic genres and styles of music. A few labels that are well-suited for advertising clients are:
    • Little Assembly – home to emerging and independent artists who push boundaries.
    • West One Music – our signature label, which embraces different genres and programming styles from past to present, always with an eye on future trends.
    • Real Again Records captures the true essence of emerging, on-trend, independent artists across genres.
  • By playlist: Our team always monitors the latest trends and upcoming events worldwide. You can search through our selection of playlists to see if these specially curated collections match any of your current projects. Some recent playlists include Athlete BackstoriesAtmospheresGen Z, and Back To School, just to name a few.

 

HOW DO I LICENSE YOUR PREMIUM STOCK MUSIC FOR ADVERTISING?

Contact us today to learn about our pricing, register for an account, and learn more about how to license our music.

REGISTER FOR AN ACCOUNT

Sign up for an account today to get in touch about purchasing a license.
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